NAMA is a travel CRM built into a travel operating system: leads from web form, storefront and email in one inbox with destination, dates and travellers extracted; pipeline stages you define with SLA hours; follow-ups drafted by EKLA and sent by a person — and the quote, booking and GST invoice on the same record.
A CRM that only remembers who asked is a diary. Travel sales are won at the quote, so the CRM has to carry the enquiry through to a correct price, a booking and an invoice without re-typing. That is the difference between a travel CRM and a contacts app.
Web-form, storefront and email enquiries land in one queue with destination, dates, pax and budget already extracted and a HOT / WARM / COLD score.
Define your own stages with SLA hours and approval gates; see them as a list or a kanban board; import from a spreadsheet, export any time.
EKLA drafts the follow-up from the lead and your rates; you approve and send. Due follow-ups are queued, not forgotten.
Duplicate detection on leads with one-click merge, so two enquiries from the same family do not become two pipelines.
People and organisations with history, and a vault for passports and documents scoped by role.
The quote is built from your supplier rates with margin inside; the accepted quote becomes the booking and the GST invoice.
Longer version: Travel CRM vs travel operating system · the category guide: Travel agency software, complete guide.
Point your web form and storefront at NAMA; connect email. Import the spreadsheet you have today.
Open the HOT leads first. EKLA has drafted the reply; fix it, send it, set the follow-up.
Build the itinerary from your rates; the lead becomes a quote, then a booking, then an invoice — one record.
Paste a real enquiry — the lead fields extracted and three replies, in 10 seconds, no account.
See the complete guide to travel agency software and pricing.